Banks in the UAE have significantly grown their Social Media activity as of Q3 of 2013 and across different channels. We analyzed the content of more than 4,500 Social Media updates posted by the most active banks and found that 47% of the content falls under the category of “Marketing by Brand” while 37% is “Engaging Customers”.
The average community size as of May 2014 for the active banks is 101,991 on Facebook and 16,412 on Twitter.
LinkedIn average community size is 13,570 followers and an average of FOUR posts per bank per month in 2014 . 10% of banks are taking advantage of Showcase Pages.
Instagram average community size is 500 followers and an average of 12 posts per bank per month in 2014
Active Banks in the UAE post on average 261 status up- dates per quarter on Facebook and 271 updates per quarter on Twitter. There are fluctuations based on season, competitions, promotions,… Banks have been active every day of the week on Facebook and Twitter. There is a slight drop of activity over the weekend; however, they continue to remain active.
Full report can be viewed here,