Startups are Unrealistically Optimistic

Unsurprisingly, startup entrepreneurs always have impractical prospects to the number of users, profits and business exposure during the first year. When working with startups I guide them to focus on the uniqueness of their business models and demonstrate how smart advertising budgets play a central role in increasing the number of users and their sessions, and more importantly converting them to money generating users. After discussing with them the main pillars of a revenue generation model such as budgeting, cost per user acquisition and the lifetime value of their users, I always succeed in redefining their perspective into a more realistic interpretation of the actual facts.

If you are building or growing a company and have questions, don’t hesitate to reach out to me.

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