Business owners need the right mindset that allows them to look at marketing while building a product or service. If they do not market their organization correctly, no one will see the product or service, no matter how well it is made or done.
TOOLS and TACTICS
The tools and tactics for marketing a small business, especially when beginning a business can be hard. They need to understand what these tools and tactics are, and to experiment. There are going to be specific tools and tactics for a small business owner that are different for each business.
Budgets have to be run by small business owners, where marketing is a significant component of their annual budget. They need to put into their budgets the money for marketing, tools and tactics, and the right people.
The RIGHT PEOPLE
Finding the right person can be hard, especially if the small business owner does not know the tools, tactics, and budgets to begin. By experimenting with all three, small businesses can learn what is working for them. Once the owner learns and understands the marketing that works for them, they can find people who are the correct fit for their organization.